Leading Centre of Excellence for Knowledge, Skills, and Applied Education in Science and Technology
The Diploma in Business Administration in Marketing and Entrepreneurship programme at MUST aims to accommodate the contemporary global changes in technology that have created opportunities for digital marketing, big data analysis, and other online business activities, The programme aims to equip learners with foundational business management and entrepreneurial skills for self-employment and labour market needs. It fosters awareness of ethical, multicultural, and customer-focused business practices, while imparting knowledge in organizational operations and value chains. The programme develops practical managerial abilities and promotes the application of theory in real-world settings. Designed to encourage further study and career growth, its philosophy centres on producing innovative graduates capable of using modern technology to enhance business performance across public, private, or self-established sectors. Graduates are prepared for mid-level managerial roles with a broad range of interdisciplinary business skills.
MUST is well equipped with enough staff and learning facilities to offer the programme effectively. The presence of smart classes in our campuses has smoothen learning process especially in this 4th industrial revolution. This also aims to increase employability and self-employment skills for our students after completion.