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Programmes Offered - Diploma of Business Administration in Marketing and Entrepreneurship

Home | Programmes Offered | Diploma of Business Administration in Marketing and Entrepreneurship

Program overview

The Diploma in Business Administration in Marketing and Entrepreneurship   programme at MUST aims to accommodate the contemporary global changes in technology that have created opportunities for digital marketing, big data analysis, and other online business activities, The programme aims to equip learners with foundational business management and entrepreneurial skills for self-employment and labour market needs. It fosters awareness of ethical, multicultural, and customer-focused business practices, while imparting knowledge in organizational operations and value chains. The programme develops practical managerial abilities and promotes the application of theory in real-world settings. Designed to encourage further study and career growth, its philosophy centres on producing innovative graduates capable of using modern technology to enhance business performance across public, private, or self-established sectors. Graduates are prepared for mid-level managerial roles with a broad range of interdisciplinary business skills. 

MUST is well equipped with enough staff and learning facilities to offer the programme effectively. The presence of smart classes in our campuses has smoothen learning process especially in this 4th industrial revolution. This also aims to increase employability and self-employment skills for our students after completion. 

What you will learn.

Semester 1

Small Business Management BM 6116
Information and Computer Technology IT 6118
Elements of Development Studies HS 6116
Basics of Quantitative Techniques BM 6119
Principles of Procurement and Supply BM 6120
Basics of Financial Accounting BM 6118
Basics of Management Principles BM 6117

Semester 2

Basics of Consumer Behaviour BM 6125
Business Communication BM 6117
Basics of Business Law and Ethics BM 6124
Entrepreneurship BM 6122
Elements of Strategic Management BM 6123
Field Practice BM 6127

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